The Next Step, Incnext >> back to portfolio
2010-2011 - Adobe Photoshop CS3, WordPress, XHTML, CSS, PHP
The Next Step is a female-only rehabilitation center in Albany, NY. They received a large grant for a new in-patient services house, and knew that with the opening coming soon, they would be getting a lot more publicity. Their existing website did not show the organization in the best light and was hard to update with new staff, board members, events, and notes of support and encouragement. They wanted a clean and professional revamp to match their new image.
The new design of both was done to make women feel comfortable when visiting the website, so they would not be fearful of their possible experience at the center. The website has received feedback from alums of the program that are proud of how far the organization has come. A Wordpress installation was used so that staff and board members could add or change information themselves, but a hand-coded theme created a professional appearance without looking too clinical or commercial. I also assisted in setting up donations through PayPal.
Their website also included inconsistent imagery, so a branding package was also developed.